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Price: $300 (USD)
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B2B events play a dominant role in B2B marketing activity, with events spend consistently among the largest budget line items in Forrester surveys. Moreover, with 49% of CMOs believing that events are now more important than they were pre-pandemic, this trend will continue. However, the environment in which teams plan and execute their events has transformed. This webinar shares findings from Forrester’s Q1 2024 State Of B2B Events Survey and highlights areas for leaders to think about as they build a future fit event strategy.
Key takeaways:
Target audience level: all levels
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In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
This webinar summarizes the key messages from the recent updates to Forrester's Global, US, and European Tech Forecasts. Global technology spending in 2025 will reach $4.9 trillion with robust 5.6% growth, but how does growth vary by region, what are the key sectors driving growth, and what are barriers to future growth?Key takeaways: Understand government and enterprise tech spend growth trends for 2025 by category, sector, and region. Explore factors of longer-term growth.Target audience level: beginner and intermediate
Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders. Join Dave Frankland, B2B Summit Host, as he previews: Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2024, to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels