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Price: $300 (USD)
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Cross-channel marketing hubs (CCMHs) are the nerve center of the B2C marketing technology (martech) ecosystem. CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.
An effective CCMH solution can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for channel-agnostic moments-based marketing that engages your customers with compelling, contextually relevant experiences.
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Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
Digital transformation is still a challenging goal for banks. Being digital means more than just having an award-winning mobile app or an AI-enabled chatbot. It entails modernizing the entire technology stack, often beginning with core banking systems. Forrester defines a digital banking processing platform (DBPP) as a flexible, scalable, secure, and resilient core processing system with modern data and infrastructure functionalities. These platforms enable an adaptable, open, innovative, and truly digital bank that can deliver the tailored, anticipatory, and seamless real-time experiences that consumers and corporate clients demand.Join this webinar to hear Huard Smith, author of The Forrester Wave™: Digital Banking Processing Platforms, Q4 2024, discuss the landscape of DBPPs, the top providers, and how to choose the best DBPP for your banking institution.Key takeaways: Understand Forrester’s definition of and key uses cases for DBPPs.Learn about the top vendors and the criteria used to evaluate them in Forrester’s DBPP Wave so you can choose the best provider for your needs.Target audience level: intermediate
In today’s fast-paced digital landscape, the integration of artificial intelligence (AI) into IT operations (ITOps) is revolutionizing the way organizations manage and optimize their technology infrastructure. The product of that is AIOps (AI for IT operations) and its adoption is growing rapidly in enterprises across the globe and in all industries. This webinar delves into the transformative power of AIOps, highlighting its critical role in enhancing efficiency, reducing downtime, and driving innovation.Key takeaways: Discover how AI can predict and resolve IT issues before they impact business operations, ensuring seamless continuity and minimizing disruptions.Learn how AI algorithms analyze vast amounts of data to provide actionable insights, enabling IT teams to make informed decisions quickly and accurately.Explore the benefits of automating routine tasks with AI, freeing up IT personnel to focus on strategic initiatives and innovation.Understand how AIOps can scale with your business needs, providing the flexibility to adapt to changing demands and technological advancements.Gain insights into how AI enhances security measures and ensures compliance with industry standards, protecting your organization from evolving cyber threats.Target audience level: beginner and intermediate
This webinar explores findings from the recent Forrester Wave on customer feedback management (CFM) solutions. Join us to learn about key providers, major trends, and advice for buyers. Bring your questions!Key takeaways:Understand the CFM market.Learn how reference customers are using their CFM solutions and what they love — or don’t — about the offering.Identify the key vendors you should consider based on this research.Target audience level: all levels
Traditional business goals haven’t explicitly considered the customer’s experience, leaving a gaping hole in many corporate strategies. Better customer experience (CX) breeds better business outcomes, and winning executive support for experience improvements can make or break companies’ efforts in terms of differentiation, optimization, or survival. Key takeaways:Discover why CX is a pillar of business success.Explore three levers for the business case for experience improvement.Learn proven approaches for selling and socializing these ROI stories.Target audience level: beginner and intermediate
Every year, Forrester reviews the mobile banking experiences of US and Canadian banking apps. This webinar outlines our most recent findings, including best practices from leading bank brands and the highlights — and lowlights — of this research.In this session, we break down specific best practices and present examples that illustrate what drives better customer experiences and business outcomes for the bank. We cover how customers view, find, and dispute transactions; how they pay bills and send money; how they budget and save; and how they discover and explore new products or services.Key takeaways:Discover how, in the US and Canada, most banks’ mobile apps are sufficient (that’s good) but undifferentiated (that’s bad).Explore how U.S. Bank leads with mobile experience design that uses new capabilities to reduce barriers for customers.Hear about how banks need to fix issues, enhance features, and introduce differentiating offerings to compete for customers’ attention and dollars.Discover how AI is beginning to revolutionize mobile banking apps.Target audience level: beginner and intermediate