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For Customer Insights Professionals

WEBINAR: Using the Forrester Wave™: Get To Insights Faster With Data Preparation Tools

May 23, 2017

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This webinar was originally scheduled for April 18, 2017


Customer insights, marketing, digital, and data and analytics professionals’ top priority is to turn data into insights that drive actions and business outcomes. Yet, firms continue to struggle with making enough progress on this, fast enough. One inhibitor is lack of hands-on access to data for nontechnical business users. In "The Forrester Wave™: Data Preparation Tools, Q1 2017," we evaluated the seven most significant vendors that provide fast time-to-value for business end user and analyst use of data for a full view of the customer. This webinar provides an overview of the category and our findings about the tools’ value for insights professionals.

Key takeaways:

  • Know the impact of direct access to data for customer insights, marketing, digital, and business pros.
  • Understand the tools’ high-level features and functions that enable business end users and how the tools differ.
  • Jump-start a data preparation tools shortlist.

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Price: $ 300.00(USD)


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