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In the highly competitive world of commerce, retailers and brands must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. In this webinar, we reveal the full list of top commerce tech initiatives for 2020 as well as who is doing them well and why these areas are the keys to success in today’s dynamic retail market.
Key takeaways:
Target audience level: all levels
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Value stream management (VSM) has the potential to completely transform the process of funding, building, managing, and maintaining software at scale. It does this by aggregating and normalizing data from a broad spectrum of software development tools, producing data-driven insights and analysis that apply to the team and organization level.This webinar will provide an overview of the VSM market including key use cases, major trends, and potential disruptions.Key takeaways:Learn what trends are shaping the VSM market.Understand VSM use cases.Identify critical VSM functionalities for your enterprise.Target audience level: all levels
Seventy percent of companies watched marketing increase in importance during the pandemic — and for good reason. Marketing innovated new products, delivery methods, revenue models, and demand when foot traffic and supply chains halted. What can a CMO do to ensure that this new appreciation for marketing stays for good? Is the formula for a successful CMO the same for every company? What skills and competencies do aspiring CMOs need?Key takeaways:Learn what exactly an effective CMO is.Know what an effective CMO looks like compared to other C-level executives.Find out what habits you need to practice to be an effective CMO.Map your attributes to the right company in order to create a long-lasting fit.Target audience level: intermediate
This webinar was originally scheduled for March 7, 2023.In this webinar, we look at how to develop a more impactful knowledge management (KM) practice that will help your organization drive innovation and learning through both explicit (easy to document) and tacit (experience-based) knowledge. We cover agile knowledge management model, knowledge capacity building model, and storytelling with practical advice on developing and leading knowledge-sharing change.Key takeaways:Understand agile vs. waterfall knowledge management practices.Gain a holistic view of what it takes to make KM successful.Target audience level: intermediate
You’ve just had a visit from a C-level exec who said, “We should be looking into this metaverse thing.” As a professional software developer, your first reaction probably isn’t printable.Development for the metaverse and 3D spaces in general uses some tools and concepts you use every day already, but also quite a few that will be unfamiliar. Senior analyst Andrew Cornwall will go through what’s available and where the problems will arise.Key takeaways:Learn how to decide where to build a precursor to a metaverse experience.Understand what to focus on for 3D and metaverse development.Get a sense of what’s too far off to be meaningful right now.Target audience level: beginner and intermediate
Customer-obsessed organizations have a future fit technology strategy that enables adaptivity, creativity, and resilience — and cybersecurity is a critical part of that strategy. It’s impossible to have a great technology organization without a great security organization, and future fit tech firms demonstrate this by scoring higher on Forrester’s cybersecurity and privacy maturity assessment than their less-tech-mature peers.Join us as we talk about the relationship between future fit tech organizations and their security teams. In this moderated discussion, we’ll cover security maturity, the evolution of security priorities, and characteristics of future fit CISOs.Key takeaways:Explore the relationship between future fit tech maturity and cybersecurity maturity.Learn about security priorities that are particularly important to traditional tech, modern tech, and future fit firms.Understand how the customer-facing CISO aligns with future fit tech maturity.Target audience level: beginner
Supply chain disruption, an ongoing global pandemic, a challenging labor market, inflation, climate change, energy shortages: These challenges and more make 2023 a difficult time to operate in asset-intensive industries like manufacturing. In this webinar, analysts from Forrester’s smart manufacturing and sustainability teams are joined by three executives from Siemens for a discussion that fuses Forrester research with real experience in facing these challenges every day. Join Forrester analysts Paul Miller, Michele Pelino, and Abhijit Sunil, plus our guests Eryn Devola (VP of Sustainability Digital Industries), Andreas Geiss (SVP & GM Digital Enterprise & Digital Services) and Michael Butschek (SVP Digital Enterprise & Digital Services Strategy & Market Development) from Siemens, to hear how your peers are navigating the current environment and laying the foundations to create sustainable, future fit organizations that are required for growth.Key takeaways:Hear about the biggest headwinds affecting the manufacturing sector in 2023 and how they change firms’ prioritization of sustainability initiatives.Understand how smart manufacturing approaches help organizations be more adaptive, creative, resilient, and sustainable.Discover examples of how organizations like yours are overcoming these challenges.Get your questions answered by our analyst team and guests, and begin the conversations that will deliver the answers you need.Target audience level: all levels