Building Partner Trust Through Data Transparency Featuring Siemens Digital Industries Software

With the continued rise in the importance of partner ecosystems, many B2B organizations increasingly rely on partners for a significant portion of revenue, customer reach, and innovation. Business leaders don’t always fully appreciate that cultivating trust among partners is necessary for winning business, sustaining long-term relationships, and building a strong brand.   

Hear from Martin Hasenstrauch, global partner marketing at Siemens Digital Industries Software, as he shares how the company innovated by connecting systems and addressing IT resourcing challenges, bringing transparency to the often-opaque world of supplier and partner relationships. Building partner trust requires consistent, long-term investment. By identifying processes, harvesting data, and creatively connecting technology, Siemen’s built a dashboard to share relevant data with partners rebuilding critical partner trust. Learn more about how this initiative was born, how it has adapted over time, and what the results have been, plus tips on how to get started and address challenges along the way. 

This conversation will be hosted by Maria Chien, vice president, principal analyst at Forrester, and will include open discussion with participants, so please bring your questions and experiences to share with the group!  

Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.