
Forrester’s Q1 2024 State of B2B Events Survey identifies key trends in budgets, the event mix, top priorities, event technology, and centralization.
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While spend on B2B events remains high, budgets and resources are under massive strain as teams struggle to demonstrate value and justify increased investment. This webinar shares findings from Forrester’s Q1 2025 State Of B2B Events Survey and highlights changes leaders are making to their event budgets, mixes, and priorities as they adapt to a complex and dynamic environment.
Key takeaways:
Target audience level: all levels
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Forrester’s Q1 2024 State of B2B Events Survey identifies key trends in budgets, the event mix, top priorities, event technology, and centralization.
AI will aid B2B event planning and execution by overcoming long-standing challenges, delivering more personalized, inclusive experiences, and improving ROI.
B2B events are one of the best sources of audience data, and frontline marketing teams must partner with revenue operations to maximize the value of this data.
Frontline marketing teams must partner with revenue operations to maximize the value of event data by building a strategic approach grounded in operational excellence.
B2B event measurement best practices will help you align marketing and sales metrics to the specific objectives each event is designed to achieve.
The Forester Event Planning Framework describes best practices for designing, planning, and executing events.
Set up an event center of excellence (COE) to efficiently scale event programs and maximize event value.
In our evaluation of all-in-one event management platforms providers, we researched, analyzed, and scored the most significant ones.
This data snapshot correlates organizations having integrated event technology platforms with their level of satisfaction with event performance.
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