Chuck is a leader in Forrester’s Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers.
Logistical challenges, operational costs, and uncontrolled generative experiences will force digital leaders to embrace genAI, for better and worse.
Dynamic commerce uses a continuous feed of data to deliver contextualized commerce moments, which enhance consumer interactions and increase conversions.
Forrester’s Function-First Tech Buying Framework helps businesses identify redundancy in their tech ecosystems and introduce only the additions they need.
Forrester’s Function-First Tech Buying Framework helps businesses identify redundancy in their tech ecosystems and introduce only the additions they need.
Digital business, marketing, and technology leaders can use this report to understand the value they can expect from a commerce services provider and to explore potential partners.
Today’s commerce strategies are paving the way to intelligent commerce, which will deliver stronger business results and customer experiences.
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