Chuck is a leader in Forrester’s Digital Business & Strategy practice serving digital business executives. His research coverage includes content management systems (CMSes), agentic experiences, commerce services, and content and commerce strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and service providers.
As discovery shifts into fast‑changing AI answer engines, Adobe adapted how website marketing operates to learn faster and turn volatility into advantage.
Digital business leaders must use discipline and creativity to plan and budget for 2027.
Brand manufacturers must lean on the right mix of six content and operations tenets to achieve top-line growth from dynamic product experiences.
To win with a business-to-agent (B2A) marketing strategy, organizations must develop “machine advantage” programs to gain competitive advantage.
Distributed commerce is here — win in social and agentic channels by developing channel- and time-bound playbooks and pressure testing holistically, before scaling.
B2B2C digital strategies are at an inflection point as AI compresses discovery, decision-making, and service into fewer and faster AI-mediated moments.
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