Chuck Gahun,

Chuck Gahun

Principal Analyst

Chuck is a leader in Forrester’s Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
October 29th, 2025 3:00 PM - 4:00 PM Webinar

Predictions 2026: Digital Commerce

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for digital commerce.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
November 17th, 2025 6:00 PM - 6:40 PM Webinar

Growth Strategies For 2026: Dynamic Commerce And Product Experiences

Answer engines such as ChatGPT, Claude, and Perplexity are steadily disrupting shopping journeys. Consumer interactions are transitioning to dynamic commerce — a strategy that combines real-time consumer data and system data to adapt and contextualize unauthenticated experiences for the consumer. This webinar guides digital leaders through the three playbooks that can capture new top-line growth in 2026.Key takeaways: Learn the anatomy of a dynamic product experience record.Understand three playbooks that guide dynamic commerce.Understand the content and operations tenets to prepare for dynamic commerce correctly.Target audience level: intermediate