Vicki Brown is a highly experienced B2B marketing and revenue operations professional with over 30 years of expertise in driving operational excellence and process optimization across the revenue ecosystem. Her career spans deep work in marketing automation, revenue operations, sales force automation (SFA), and marketing operations, with a strong focus on enabling scalable, outcome-driven processes.

At Forrester, Vicki partners with marketing operations, revenue operations, PMO leaders, and chiefs of staff to the CMO or CRO to help clients adopt and operationalize critical marketing and sales processes. Her guidance covers a wide range of areas including waterfall implementation (lead-based and buying-group-based), SLAs, scoring models, SFA, and marketing automation platform (MAP) integration. She also supports clients in navigating revenue process change management, program planning process management, campaign process management, and revenue engine optimization.

Vicki’s expertise extends to quote-to-cash workflows, configure, price, quote (CPQ) solutions, deal desk governance, RFP response management technologies, and sales operations processes, making her a go-to advisor for organizations seeking to align and optimize their end-to-end revenue processes.