Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
November 18th, 2024 6:00 PM - 6:40 PM Webinar

2025 Budget Planning For B2B Sales, Marketing, And Revenue Operations Leaders

As 2025 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join analysts Ross Graber, Laura Cross, Katie Linford and Seth Marrs as they discuss what the coming year will hold for B2B businesses. They'll highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions, as well as answer questions about what making these changes will mean for your organization. Key takeaways: Learn how marketing and sales are allocating their budgets today - and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment level.Target audience level: all levels
December 12th, 2024 4:00 PM - 4:40 PM Webinar

Predictions 2025: B2B Marketing, Sales, And Product

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for B2B Marketing, Sales, and Product.Key takeaways: Understand the changing technology, business buying, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels