Recent Research
In our evaluation of sales performance management solutions for incentive compensation providers, we researched, analyzed, and scored the most significant ones.
Operationalizing generative AI requires sellers to trust that AI will be used for their benefit and not as a tool to monitor, control, or replace them.
B2B frontline marketers and sellers must recognize their blended influence on buyers throughout their journey and establish a dynamic partnership model.
Sales operations and finance professionals can use this report to understand the value they can expect from an SPM/ICM offering and to explore potential partners.
Read this report to discover Forrester’s predictions for B2B marketing, sales, and product teams in 2025.
B2B revenue teams must build a connected data infrastructure, consolidating interaction data to understand the buying process.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.