Seth Marrs

Principal Analyst

Seth brings more than 20 years of experience leading sales operations, service operations, and marketing organizations. He excels at leveraging data, process, and technology to drive growth in organizations of all sizes and in all industries.

January 14th, 2022
5 min read

An organization measures and predicts revenue by tracking opportunities through a waterfall. Explore how to handle the deals that fall off the waterfall.

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What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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