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Brigitte Majewski

VP, Research Director

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski's Most Recent Research

Research

Gauge Your Marketing Innovation Maturity

The Assessment Report In The Marketing Innovation Playbook
November 22nd, 2019 | Caroline Robertson , Brigitte Majewski

To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs...

2 min read
Research

Regularly Rejuvenate Your Marketing Talent

Advanced Level: Talent Practices For Marketing Innovation
November 11th, 2019 | Shar VanBoskirk , Brigitte Majewski

When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and...

6 min read
Research

The Marketing Talent Casting Call

Intermediate Level: Talent Practices For Marketing Innovation
September 24th, 2019 | Shar VanBoskirk , Brigitte Majewski

You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old...

9 min read
Research

Launch Your Marketing Talent Transformation

Beginner Level: Talent Practices For Marketing Innovation
August 20th, 2019 | Shar VanBoskirk , Brigitte Majewski

The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report...

9 min read
Research

Research Round-Up: Artificial Intelligence For Marketers

March 28th, 2019 | Brigitte Majewski , Stephanie Liu

Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate...

5 min read