Srividya Sridharan,

Srividya Sridharan

VP, Group Director

As VP and group research director, Srividya (Sri) leads Forrester’s research group that serves data, analytics, insights, and AI leaders; B2B marketing leaders; B2B CMOs; and executives leading demand and account-based marketing (ABM), portfolio marketing, channel marketing, content operations, post-sale customer engagement, customer marketing, and marketing operations initiatives. Her team’s research agenda focuses on helping these leaders with strategy, operational practices, and technologies to become customer-obsessed B2B marketers and insights-driven leaders.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
May 27th, 2026 3:00 PM - 3:40 PM Webinar

Forrester Research And Product Update: May 2026

In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them. This quarter, hear Forrester’s unique perspective on what it takes for enterprises to truly tap into AI’s transformative powers. While doing so, you will see how Forrester’s own AI tool, Forrester AI, helps you identify and act on this advice quickly and with confidence.Key takeaways: Unpack the reality of current AI-driven business impact and learn what high-performing organizations must do to accelerate their AI voyage Understand the Forrester research and product resources already available to you to accelerate your own AI voyageLearn how Forrester AI can practically help you along your own AI voyageTarget audience level: all levels
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