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Description
Martech is the engine that makes modern marketing possible. The marketing strategy is DOA without the tech to back it up, and that means CMOs can’t afford to take a passive approach to technology. CMOs must maintain direct involvement in their marketing technology strategy to ensure that investments live up to their full potential.
This session helps to better familiarize marketing leaders with martech, including its components and how it’s organized, what it should accomplish, and the relationship between tech and data.
Key takeaways:
- Learn about current martech trends.
- Understand the CMO’s role in martech strategy.
- Understand the objectives and composition of an optimized martech stack.
- Discover opportunities to develop differentiated martech capabilities that support the business.
Target audience level: beginner and intermediate
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