A CMO’s Guide To Marketing Technology

In this interactive session, you can submit and upvote questions about marketing resource management (MRM) and learn more about top vendors evaluated in The Forrester Wave™: Marketing Resource Management, Q3 2022.To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective. Proactivity is paramount for modern marketers; they need to position themselves as forward-thinking business drivers who can quickly adjust to fast-changing market conditions (like a recession), corporate strategic shifts (such as a rebrand), or competitive pressures.Marketing resource management and MRM tools underpin brand strategy and can save marketers from being seen as an expense rather than an investment. Currently, the MRM tech category is peppered with vendors that offer a wide swath of capabilities spanning budgeting tools, project management software, and repositories for content and assets. To help marketers navigate these sprawling offerings, join Forrester analysts Jessica Liu and Katie Linford on this "Ask The Analysts" webinar.Key takeaways:Understand how MRM helps you manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics.Learn which MRM vendors and technologies can support your marketing operations.Distinguish between money management vs. people management vs. content management capabilities.Target audience level: all levelsVendors mentioned: Adobe, Aprimo, BrandMaker (Uptempo), HCL Software, IntelligenceBank, Lytho, Marmind, Optimizely (Welcome), and SAS

Jessica Liu

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Katie Linford

 

So, your enterprise wants to become data-driven. You can implement the best data platforms, hire great people, and use the most sophisticated analysis techniques, but it’s all for naught if faulty analysis and human cognitive biases get in the way. The result? Poor business insights and data-driven decisions. Join this webinar to learn about seven data analysis failures to avoid. How many of these seven do you and/or your organization succumb to?Key takeaways: How human cognitive biases can lead to poor data analysis Seven data analysis failures to avoid (or exploit) Target level audience: beginner and intermediate

Mike Gualtieri

 

In this interactive session, you can submit and upvote questions about measurement solutions and learn more about vendors evaluated in The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022. We also discuss measurement market dynamics, disruptors, and differentiators among the vendors evaluated and other findings from our research. Key takeaways: Get answers to your specific questions about the measurement market and its providers. Understand the critical capabilities and differentiators among the top vendors in the measurement solutions market. Learn about the market dynamics impacting measurement today and how measurement solutions are evolving with the changing marketing landscape. Vendors mentioned: Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Kantar, Marketing Evolution, Neustar, Nielsen, and OptiMine Target audience level: all levels

Joe Stanhope

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Tina Moffett