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In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.
Key takeaways:
Target audience level: all levels
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Forrester’s Overview Of 30 Vendors
The 14 Providers That Matter Most And How They Stack Up
The RSA Conference is an important annual event to assess the global state of information security. As the world’s largest information security event, the RSA Conference provides a full week of sessions and perspectives on today’s emerging security challenges and how organizations are addressing these trends. In this webinar, Forrester’s Merritt Maxim, a VP and research director on the security and risk (S&R) team, leads a discussion with several of his S&R analyst colleagues to recap the 2023 RSA Conference. In this session, the S&R team highlights the key trends, announcements, and observations from this year’s event and provides practical guidance and recommendations on how organizations should respond to and address these cybersecurity trends. Key takeaways:Get an overview of the key trends and themes at the RSA Conference, including how generative AI is influencing cybersecurity. Receive practical guidance for cybersecurity professionals based on the main conference themes. Look ahead to cybersecurity in 2024. Target audience level: beginner
Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement. Key takeaways:Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.” View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications. Communicate one-on-one with Peter during an open, informal chat.Target audience level: intermediate
It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving landscape of the tech market, evaluating the market risks and opportunities that are reshaping tech investment strategies.Key takeaways:Learn what critical indicators lead and lag the tech market.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented investment strategy can offset market shifts and changing tech dynamics.Target audience level: all levels
This webinar helps attendees reexamine approaches to presenting journey maps and provides visual examples from across industries.Key takeaways:Discover best practices for presenting journey maps in six common use cases.Consider the benefits and drawbacks of different visual elements.Learn from dozens of examplesTarget audience level: beginner and Intermediate
Consumer spending is a critical component of the US economy, accounting for approximately two-thirds of the country's gross domestic product (GDP). The trends in consumer spending reflect the overall economic health of the nation. In this webinar, Forrester will present US consumer spending trends and their implications for brands.Key takeaways:Where do US consumers spend money?How is US consumer spending changing?How has inflation affected US consumer spending?What is Forrester’s outlook on US consumer spending?What are the implications of these trends and macroeconomic conditions for brands?Target audience level: intermediate and advanced
This webinar was originally scheduled for April 21, 2023Join us for a discussion about the state of cyber insurance in 2023, covering trends, market dynamics, and the impact to cybersecurity programs and risk management strategy.Key takeaways:Gain an understanding of the current state of cyber insurance adoption and common misconceptions about coverage.Learn how evolving cyber insurance trends and requirements will impact your policy renewal.Identify how cyber insurance will impact your cybersecurity program and incident response considerations and what benefits you can expect from the cyber insurance ecosystem.Target audience level: intermediate
