Save or Share this Report

For CMOs

WEBINAR: Avoiding The Traps On The Path To B2B Marketing Automation Maturity

November 18, 2010

Primary author headshot
  • Presented by Jeff Ernst


B2B marketers head down the marketing automation path with grand visions:

"We'll be delivering endless supplies of great leads to the sales team."

"Salespeople will jump all over every lead we pass."

"Prospects will look at us as a source of valuable information in their problem solving cycle."

"We'll be heroes for our huge contribution to revenue."

But most companies never achieve this vision because they fall into traps along the way. They don't anticipate the content, process, and skill changes required to leverage the full capabilities of marketing automation.

In this teleconference, Jeff Ernst introduces Forrester's Marketing Automation Maturity Model and gives you practical advice on how to use automation to improve your lead generation and management process, better align with sales, and have a greater effect on the sales pipeline.


  • Which path do most marketing automation implementations take?
  • Where do you fall on Forrester's Marketing Automation Maturity Model?
  • How can your marketing and sales teams advance along the path to higher levels of maturity?

Vendors mentioned: Aprimo, Eloqua, Manticore Technology, Marketo, Silverpop

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.