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Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you getting the right data to calculate the metrics you need? In many firms, the answer is a resounding “no” because there’s a lack of alignment between the right data and the right metrics needed for actions that matter. Attend this webinar to learn how to create that organizational alignment by using the OKRs framework.
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Your company has a big year in store for 2025. Are you wondering how you’ll pull off everything you promised to help the business do this year? This session will introduce structure as a lever you can pull to help you accomplish critical initiatives.Key takeaways: Learn the common factors that make different org models successfully align CX, digital, and marketing functions.Determine what structure best suits your business using Forrester’s framework.Inform your strategy with real-world examples.Target audience level: intermediate
Retail and commerce media networks are generating tremendous attention and revenue within the marketing world. Analysts Sucharita Kodali and Nikhil Lai cut through the jargon and discuss some hard truths and opportunities for merchants, brands, and technology companies.Key takeaways: Learn clear definitions of industry jargon.Receive estimates on the size of the retail media opportunity.Explore challenges and best practices that drive success for all players in the ecosystem.Target audience level: all levels
Join the Forrester Healthcare team as we delve into the key trends for healthcare providers and health insurers for 2025. During this webinar, we will dissect what these trends mean for your business and customers and offer our insightful perspectives on the HIMSS event from the previous week.Key takeaways: Discover the major trends and challenges facing healthcare providers in the upcoming year and learn strategies for effective response.Uncover the critical trends and obstacles for health insurers in 2025, along with practical advice to thrive in the months ahead.Gain insights into the most talked-about trends from HIMSS, the largest annual event in healthcare.Target audience level: all levels
In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders. Join Dave Frankland, B2B Summit Host, as he previews: Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.
We'll advise how to master cross-channel video, gaming, out-of-home, and audio advertising. For each channel, we'll offer best practices for segmentation, activation, personalization, and optimization.Key takeaways: Learn channel-specific best practices.Understand how advertising's fastest-growing channels will evolve.Target audience level: intermediate