
Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you getting the right data to calculate the metrics you need? In many firms, the answer is a resounding “no” because there’s a lack of alignment between the right data and the right metrics needed for actions that matter. Attend this webinar to learn how to create that organizational alignment by using the OKRs framework.
Key takeaways:
Target audience level: beginner and intermediate
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
Consumers look for convenient, empowering, and engaging ways to complete typical activities. To provide these consumers with the best digital experience, brands must choose the most appropriate digital touchpoints. For example, task-oriented activities are best accomplished by high-convenience touchpoints such as voice-enabled interfaces, whereas touchpoints like chat or augmented reality better serve more complex activities. This webinar helps digital business leaders make smart decisions in choosing the best digital touchpoints to engage with their consumers.Key takeaways:Learn how to make digital touchpoint decisions based on customer needs.Discuss use cases for digital touchpointsTarget audience level: beginner and intermediate
This webinar helps attendees reexamine approaches to presenting journey maps and provides visual examples from across industries.Key takeaways:Discover best practices for presenting journey maps in six common use cases.Consider the benefits and drawbacks of different visual elements.Learn from dozens of examplesTarget audience level: beginner and Intermediate
In this interactive session, you can submit and upvote questions about customer feedback management (CFM) products and learn more about top vendors evaluated in The Forrester Wave™: Customer Feedback Management, Q1 2023. We’ll also discuss the market dynamics and other findings from our research.Key takeaways:Discover important market and buyer trends for customer feedback managementLearn about key players in the CFM marketLearn how to maximize Forrester’s research and resources, particularly the recent CFM Wave, to identify the right solution for your organizationVendors mentioned: Alida, Concentrix, InMoment, Medallia, NICE, PG Forsta, Qualtrics, SMG, and VerintTarget audience level: all levels
Enterprises use AI decisioning platforms to create human-governed, AI-powered, automated decision engines for a wide variety of use cases and across numerous industries. The platform capabilities include collaborative authoring tools to enable business and technical team members to develop decision logic, deployment engines to execute decisions in real-time and at scale, and business decision monitoring tools to measure and improve the efficacy of deployed decisions. Key takeaways:Automate complex, consequential business decisions.Make AI decisioning teams more agile.Combine the latest AI decisioning technologies.Target audience level: all levels