
B2B advertising strategies with a solid foundation in campaign planning and five key strategy components will have the best chance of achieving success.
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In this webinar, we explain how B2B buyers are spending their media time and how they think and act in response to advertising. We also present five key components of successful B2B paid media execution for B2B companies and business units over the next three to five years.
Key takeaways:
Target audience level: intermediate and advanced
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In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
As the digital landscape evolves, the convergence of edge computing, the internet of things (IoT), and operational technology (OT) is creating unprecedented opportunities and challenges for IT operations. Artificial intelligence for IT operations (AIOps) provides contextualization of these technologies within the larger IT estate for IT operations professionals. This webinar explores the pivotal role of AIOps in managing and optimizing these interconnected environments, ensuring seamless performance, enhanced security, and operational efficiency.Key takeaways: Understand how AI enhances edge computing by enabling real-time data analysis and decision-making at the source, reducing latency, and improving responsiveness.Identify the technologies, devices, and use case scenarios powered at four edge computing environments, and understand the role of IoT at the edge.Discover how AIOps can efficiently help manage and monitor vast networks of IoT devices, ensuring optimal performance and minimizing downtime.Learn how AIOps can help bridge the gap between IT and OT, providing unified visibility and control over industrial systems and processes.Explore how the algorithmic capabilities of AIOps can predict equipment failures and maintenance needs in OT environments, reducing unplanned downtime and extending asset life.Gain insights into how AI strengthens security measures across edge, IoT, and OT environments, protecting against cyber threats and ensuring compliance with industry standards.Understand how AIOps can scale with the growing demands of edge, IoT, and OT deployments, providing the flexibility to adapt to technological advancements and business needs.Target audience level: beginner and intermediate
Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders. Join Dave Frankland, B2B Summit Host, as he previews: Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
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