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Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins

July 30, 2019

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B2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The hyperfocus on short-term objectives creates an oversaturation of promotional marketing programs while simultaneously killing brand equity. This webinar helps B2C marketers understand how to craft a properly balanced marketing plan and stick with it.

Key takeaways:

  • Understand the benefits of creating a holistic view of how marketing drives short- and long-term business objectives.
  • Create a measurement framework to meet short- and long-term business objectives.
  • Explore how to balance your approach when measuring short- and long-term objectives.

Vendors mentioned: Analytic Partners, Ebiquity, Ekimetrics, Gain Theory, IRI, Kantar Millward Brown, Marketing Evolution, and Nielsen.

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