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Join Forrester research director Fiona Swerdlow for the next episode of the 2021 Retail Lens webinar series. In addition to a short retail industry data snapshot, this episode features security and risk analysts Allie Mellen and Steve Turner with senior research associate Melissa Bongarzone.
Key takeaways:
Target audience level: intermediate
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Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement. Key takeaways:Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.” View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications. Communicate one-on-one with Peter during an open, informal chat.Target audience level: intermediate
More consumer-facing businesses are launching paid membership programs, and Forrester expects this trend to continue. Why? Customers who are members spend more frequently and more overall than nonmembers, are more engaged, and feel better about the company.Key takeaways - This webinar provides:An overview of consumer behaviors and attitudes around paid memberships.Examples of paid membership programs and models. Guidance on how to put together a business plan to launch a paid membership program.Target audience level: beginner
Consumers look for convenient, empowering, and engaging ways to complete typical activities. To provide these consumers with the best digital experience, brands must choose the most appropriate digital touchpoints. For example, task-oriented activities are best accomplished by high-convenience touchpoints such as voice-enabled interfaces, whereas touchpoints like chat or augmented reality better serve more complex activities. This webinar helps digital business leaders make smart decisions in choosing the best digital touchpoints to engage with their consumers.Key takeaways:Learn how to make digital touchpoint decisions based on customer needs.Discuss use cases for digital touchpointsTarget audience level: beginner and intermediate
This webinar helps attendees reexamine approaches to presenting journey maps and provides visual examples from across industries.Key takeaways:Discover best practices for presenting journey maps in six common use cases.Consider the benefits and drawbacks of different visual elements.Learn from dozens of examplesTarget audience level: beginner and Intermediate
Consumer spending is a critical component of the US economy, accounting for approximately two-thirds of the country's gross domestic product (GDP). The trends in consumer spending reflect the overall economic health of the nation. In this webinar, Forrester will present US consumer spending trends and their implications for brands.Key takeaways:Where do US consumers spend money?How is US consumer spending changing?How has inflation affected US consumer spending?What is Forrester’s outlook on US consumer spending?What are the implications of these trends and macroeconomic conditions for brands?Target audience level: intermediate and advanced
This webinar was originally scheduled for April 21, 2023Join us for a discussion about the state of cyber insurance in 2023, covering trends, market dynamics, and the impact to cybersecurity programs and risk management strategy.Key takeaways:Gain an understanding of the current state of cyber insurance adoption and common misconceptions about coverage.Learn how evolving cyber insurance trends and requirements will impact your policy renewal.Identify how cyber insurance will impact your cybersecurity program and incident response considerations and what benefits you can expect from the cyber insurance ecosystem.Target audience level: intermediate
