Sustaining A Good Mobility Experience For Vehicle-sharing Services

Customer experience (CX) leaders often resort to best guesses when they recommend improvement goals for CX beacon metrics, such as Net Promoter Score℠ (NPS) or overall satisfaction. These leaders often base their guesses on faulty assumptions and untested inferences. The results lead to unrealistic goals and unmet expectations.In this Forrester webinar for CX professionals, learn strategies for setting CX metric goals regardless of your company’s CX measurement maturity. These approaches apply to NPS and other beacon metrics.Key takeaways:Learn common challenges to setting CX beacon metric goals.Identify the most appropriate goal-setting strategy for your measurement maturity.Gain confidence in your recommendations to company leadership.Target audience level: all levels

Pete Jacques

, 

Rich Saunders

 

CRM is experiencing a second wave of adoption aimed at transforming engagement and business outcomes across an enterprise. Enterprises use CRM to support customers throughout their end-to-end journeys – from discovery to purchase, onboarding, use, service, and success. As a result, CRM investments for targeted retention, loyalty, and revenue growth become a C-level business imperative and break CRM out of its traditional organizational focus.This elevated importance of CRM drove us to assess CRM vendors via the Forrester Wave™ evaluation. This webinar highlights the findings of two Wave evaluations:The Forrester Wave: CRM Suites, Q3 2022 evaluates the strength of vendor offerings across the breadth of sales, marketing, commerce, customer service, and field service applications.The Forrester Wave: Core CRM Solutions, Q3 2022 evaluates the strength of vendor offerings across the sales, success, and customer service applications that form the heart of CRM.Key takeaways:Trends: Understand key trends affecting the CRM market.Methodology: Learn how Forrester conducted the CRM Wave evaluations.Segmentation: Learn how the CRM market is segmented.Results: Unpack the results of the CRM Wave evaluations.Vendors mentioned: Creatio, Freshworks, HubSpot, Microsoft, Oracle, Pegasystems, Salesforce, SAP, SugarCRM, Zendesk, and ZohoTarget audience level: intermediate and advanced

Kate Leggett

 

As the pandemic looms and the healthcare industry continues to grapple with clinician burnout and provider shortages, a high prevalence of chronic disease, and a growing elderly population, the need for digital therapeutics (DTx) is more important than ever before. Healthcare organizations need to leverage evidence-based therapeutic interventions and their technologies to complement the treatment of chronic and behavioral conditions, improve patient outcomes, and mitigate the spiraling healthcare spend.Key takeaways:Learn about the role that DTx plays in a proactive, data-driven, patient-centric future.Learn the strengths, weaknesses, opportunities, and threats emerging in the DTx marketplace.Target level audience: beginner

KR

DG

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Natalie Schibell

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Shannon Germain

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Kyle Rybarczyk

,  Delilah Gonzalez ,  Kara Wilson