Sustaining A Good Mobility Experience For Vehicle-sharing Services

Banks' digital transformation continues. Driving forces such as emerging technologies, fintechs, changes in customer behavior, and the decomposition of the banking industry have been joined by a more challenging economic environment, putting pressure on banks to ensure that their technology investments strike the right balance between costs and benefits. To help banks make informed decisions, this webinar provides an overview of the nine most important technologies, spanning three investment horizons.Key takeaways:Learn which of Forrester's top nine emerging technologies for banking are ready to deliver a return on investment today, which will get there in two to four years, and which are likely to deliver ROI in five years or more.Gain insight into how these technologies map onto banks' tactical and strategic goals, and what benefits they can bring.Target audience level: intermediate

Jost Hoppermann

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Martha Bennett

 

Customer experience (CX) functions come in all shapes and sizes. This session provides multiple approaches to scale your organization based on your current state and future ambitions.Key takeaways:Learn about the 10 most common CX organizational scenarios and scaling approaches.Learn how to assess your current organization, identify gaps and opportunities, and build future capabilities.Consider which capabilities to own, collaborate on, or outsource and where to hire or upskill employees.Target audience level: intermediate

Su Doyle

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Judy Weader

 

Customer experience (CX) leaders often resort to best guesses when they recommend improvement goals for CX beacon metrics, such as Net Promoter Score℠ (NPS) or overall satisfaction. These leaders often base their guesses on faulty assumptions and untested inferences. The results lead to unrealistic goals and unmet expectations.In this Forrester webinar for CX professionals, learn strategies for setting CX metric goals regardless of your company’s CX measurement maturity. These approaches apply to NPS and other beacon metrics.Key takeaways:Learn common challenges to setting CX beacon metric goals.Identify the most appropriate goal-setting strategy for your measurement maturity.Gain confidence in your recommendations to company leadership.Target audience level: all levels

Pete Jacques

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Rich Saunders

 

CRM is experiencing a second wave of adoption aimed at transforming engagement and business outcomes across an enterprise. Enterprises use CRM to support customers throughout their end-to-end journeys – from discovery to purchase, onboarding, use, service, and success. As a result, CRM investments for targeted retention, loyalty, and revenue growth become a C-level business imperative and break CRM out of its traditional organizational focus.This elevated importance of CRM drove us to assess CRM vendors via the Forrester Wave™ evaluation. This webinar highlights the findings of two Wave evaluations:The Forrester Wave: CRM Suites, Q3 2022 evaluates the strength of vendor offerings across the breadth of sales, marketing, commerce, customer service, and field service applications.The Forrester Wave: Core CRM Solutions, Q3 2022 evaluates the strength of vendor offerings across the sales, success, and customer service applications that form the heart of CRM.Key takeaways:Trends: Understand key trends affecting the CRM market.Methodology: Learn how Forrester conducted the CRM Wave evaluations.Segmentation: Learn how the CRM market is segmented.Results: Unpack the results of the CRM Wave evaluations.Vendors mentioned: Creatio, Freshworks, HubSpot, Microsoft, Oracle, Pegasystems, Salesforce, SAP, SugarCRM, Zendesk, and ZohoTarget audience level: intermediate and advanced

Kate Leggett