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Description
Companies can expect to gain millions of dollars in revenue upside from improving their customer experience. Based on Forrester's 2014 Customer Experience Index, we built a model to estimate the business impact of customer experience. Forrester Senior Analyst Maxie Schmidt-Subramanian presents the 2014 results and shows which industries can benefit most from improving the customer experience.
Agenda:
- Forrester's Model To Calculate The Business Impact Of Customer Experience
- The 2014 Results: Which Industries Have The Most To Gain
- The Best Way To Get Started
- Questions And Answers
Key takeaways:
- Learn how to think about growing your company's business by improving the customer experience.
- Learn how to use Forrester's models to estimate the business impact of improved customer experience for your company.
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