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One of the key challenges market researchers face is to demonstrate the added value of market research to the company and get visibility at the executive level. They struggle to create influence and relationships beyond their direct internal clients, resulting in limited authority. But how do you successfully communicate research results internally? How can market researchers show the added value of market research and gain influence at the executive level?
In this presentation, Reineke Reitsma explores how market researchers can increase internal visibility and strategic relevance by introducing structure, better communication, and metrics to the research department. Guest speaker Alex Batchelor, COO of BrainJuicer — and former CMO of TomTom — will share his insights on the information needs of executives and how in his experience, market researchers can build their credibility.
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One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market researchers need to communicate constantly, consistently,
Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022. Key takeaways: How US and UK consumers felt about the season overall Highlights from 2021 Black Friday and Cyber Monday events Initial thoughts on areas to work on for Holiday 2022 Target audience level: intermediate
The past two years have taught us that it's critical to have clear visibility into customer behaviors, motivations, and intent. Unfortunately, several waves of fog are rolling in. Upcoming events like cookie deprecation and trends like the proliferation of opaque AI systems promise to obscure companies’ ability to glean meaningful customer insights. Some forward-thinking companies, however, will turn these threats into opportunities. Key takeaways: Prepare for cookie deprecation. Bring together design researchers and data scientists. Adopt explainable AI (XAI). Target audience level: all levels
Customer-obsessed firms must break down organizational silos to focus on the next-best experience (NBX) needs of their customers. But disparate and overlapping technology investments severely hamper their collaboration efforts. It’s critical to understand when and why to implement various technologies as components of the enterprise customer experience (CX) ecosystem. This webinar explains the business rationale associated with four different solutions: customer journey orchestration (CJO), real-time interaction management (RTIM), cross-channel campaign management (CCCM), and customer data platforms (CDPs). Key takeaways:• Learn about the technology requirements to deliver next best experience (NBX).• Understand the NBX capabilities of CJO, RTIM, CCCM, and CDPs.• Find out which vendors deliver NBX capabilities for various vertical use cases.• Discover NBX metrics based on customer outcomes versus brand KPIs.• Explore how to position NBX capabilities within your CX ecosystem. Target audience level: all levels Vendors mentioned: Adobe, Alterian, Boxever (Sitecore), Emarsys (SAP), FICO, Kitewheel (CSG), mParticle, NGDATA, Oracle, Pegasystems, Pointillist, Precisely, Red Point Global, Salesforce, SAS, Teradata, Thunderhead, Treasure Data, and Usermind (BryterCX).
