Description
As B2B buyers' expectations increase at a breakneck pace, selling organizations that maintain siloed human and digital routes that are disruptive to preferred buying motions risk alienating buyers and limiting their own success. As a result of these tectonic changes, B2B marketing and sales leaders face the mounting predicament of ensuring that their sellers meet and exceed sales targets while fulfilling the expectations of independent and digitally oriented buyers. The solution lies in arming sellers with modern tools, training, and strategies to better align selling and buying motions.
In this virtual session, Forrester principal analyst Mary Shea shares findings from her most recent research and discusses evolving business buyer preferences along their purchase path, where B2B firms are on their journey to delivering these experiences, and the benefits of digitally immersive selling.
Key takeaways:
- B2B buyers don’t care how your internal sales routes are organized.
- B2B buyers want connected cross-channel experiences along their purchase paths.
- Digitally disadvantaged sellers will be unable to keep up with B2B buyers.
- Digitally immersive selling benefits all constituents.
Target audience level: intermediate and advanced
Vendors mentioned: Brainshark, Ecosystems, Highspot, and vablet
Related Research
Get Access
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win.
Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks
aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win
in the age of the customer.
Contact us to learn more.
Purchase Webinar
Price: $ 300.00(USD)
PurchaseWebinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.