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Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

September 16, 2020


The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand or move prospective deals forward, this wholesale blackout spells disaster when 35% of US-based B2B marketing decision makers rank events among the top four most effective tactics for generating demand during the consideration stage.

To find new ways to engage remotely with customers and prospects — many of whom get considerable value from event content and experiences — marketers are pivoting their physical events to virtual experiences using online event technologies. Most find that making this change is difficult and risky since, at some level, virtual event technology fails to deliver the breadth and fidelity of an in-person experience. And always will, most likely.

Forrester recently published research reviewing online event technologies. We found offerings today that can help event sponsors interact with attendees remotely at scale, create novel digital experiences, and accelerate the digitalization of physical versions post-pandemic. But the choices can be confusing when providers of all stripes are altering their products and messaging, striking alliances, and vying competitively for those physical event dollars.

If you are involved in setting your firm’s event strategy, executing physical events, or looking to take an event virtual, please join Forrester vice president and principal analyst Laura Ramos and senior researcher Meredith Cain as we take a closer look at the online event technology space. In this webinar, we also offer strategy and execution best practices to help you ensure that your event meets the needs of your attendees and doesn't just deliver the capabilities present in whichever technology platform you decide to use.

Key takeaways:

  • Understand the online event technology landscape and which types of event offerings may best fit your needs.
  • Learn how to successfully transition your in-person corporate customer conference to a virtual one during the pandemic.
  • Explore the options Forrester sees physical events taking in the future, after virus containment and eradication.

Target audience level: beginner

Vendors mentioned: 6Connex, Accelevents, Aventri, BigMarker, Bizzabo, BlueJeans by Verizon, Boomset, Brella, Brightcove, BrightTALK, Certain, Circa (formerly EventGeek), Cisco, Communique Conferencing, Cvent, EasyVirtualFair, Engagez, GTR, Hexafair, Hopin, Hubb, IBM, InEvent, Intellum, Intrado, Kaltura, LogMeIn, MeetingPlay, meetyou, ON24, PathFactory, PGi, RainFocus, SpotMe, vFairs, Vimeo, WorkCast, and Zoom Video Communications.

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