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Description
Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. Recent innovations in B2B conversation automation solutions fueled by rapid advancements in large language models and generative AI have introduced and refined capabilities for personalized interactions, access to audience and marketing performance insights, and content production at scale. Modern business users inspired by their consumer experiences with AI and conversational interfaces are looking to better utilize these technologies for business purposes.
Key takeaways:
- Learn about B2B conversation automation use cases and technologies.
- Get insight into conversational trends and techniques fueling the B2B customer-obsessed growth engine.
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