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Description
Kroger, Walmart, and almost every major retailer have looked at the problem of customer convenience over the last decade, and all of us have faced long queues, impatient customers, and frustrating checkout experiences. The tech viability of checkout-free retailing has pushed the retail industry deeper into digital ever since the announcement of Amazon Go. This puts at risk a $6 billion retail checkout business that adds to most retailers' bottom line. Join Forrester analysts Andre Kindness and Ananda Chakravarty as they uncover digital store technologies that put customer experience first, including checkout-free digital stores, in-store analytics, mPOS, clienteling, and WiFi in your stores.
Key takeaways:
- Learn the key technologies behind checkout-free stores, mPOS, clienteling apps, guest Wifi, and trends surrounding each.
- Understand business and technical challenges and the practicality of such technologies becoming mainstream.
- Explore the key in-store technologies from a customer experience perspective.
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