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Kroger, Walmart, and almost every major retailer have looked at the problem of customer convenience over the last decade, and all of us have faced long queues, impatient customers, and frustrating checkout experiences. The tech viability of checkout-free retailing has pushed the retail industry deeper into digital ever since the announcement of Amazon Go. This puts at risk a $6 billion retail checkout business that adds to most retailers' bottom line. Join Forrester analysts Andre Kindness and Ananda Chakravarty as they uncover digital store technologies that put customer experience first, including checkout-free digital stores, in-store analytics, mPOS, clienteling, and WiFi in your stores.
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This report examines key metrics unleashed by retail store technologies to measure in-store customer behaviors and the associated analytics that retailers should use to guide the transformation of the in-store customer experience.
Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to transform retail store operations, allowing stores and store
eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help retailers and vendors navigate this burgeoning field of te
Retail and brand executives should use the insights in this report to determine how to implement strategy, services, and technology to meet customers’ changing expectations.
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
Increased customer interest in crypto-assets will move them into the mainstream in 2022. Inflation challenges not seen since the early 1980s will prompt wealth managers to train advisors on how they can better serve clients. As technology continues to accelerate, incumbent firms will add to their capabilities by acquiring wealthtechs rather than replicating solutions in-house. A saturated special-purpose acquisition company (SPAC) market will lead to a movement to protect the retail investor. In this webinar, we explore Forrester’s predictions for wealth management in 2022. Key takeaways: Learn Forrester’s predictions for wealth management in 2022. Understand how wealth management firms are responding to the challenges of inflation, the attractions of crypto, and the pitfalls of SPACs. Learn how forward-looking investment management institutions and wealthtechs are driving change today to remain relevant with digital technologies.
Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022. Key takeaways: How US and UK consumers felt about the season overall Highlights from 2021 Black Friday and Cyber Monday events Initial thoughts on areas to work on for Holiday 2022 Target audience level: intermediate