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The days of thinking of online video as mostly a YouTube phenomenon are officially over. Instead, the Internet-connected PC has become another TV set in people's lives, one that fulfills the same needs as the still-beloved living room TV set — only this screen is more convenient and more compatible with consumers' lives. Now that people know they can satisfy TV urges with the help of the Internet, they are increasingly looking for ways to get that same convenience on the TV, either through improved VOD or by hooking up a PC to the TV. To squeeze more and more ad dollars out of the experience without triggering a backlash among fans, online video product managers at the TV networks should spend the 2007-2008 season experimenting.
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Vendors mentioned: Adobe, Apple, Azureus, Hulu.com, Jittr Networks, Miro, Move Networks, SanDisk, VeohTV, and ZeeVee.
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