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Forrester's latest research looks deeply at how mobile banking (and banking experiences more broadly) will evolve over the next three years. Using survey data from tens of thousands of banking customers across 10 countries, we identify 10 new must-have capabilities and 10 emerging differentiators.
This session outlines our latest "What's Next In Mobile Banking" research, including data, examples, insights, and best practices. We also discuss how digital banking leaders and their teams can prioritize which initiatives will have the most impact on their customers' experiences and their own business outcomes.
Key takeaways:
Target audience level: all levels
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Enterprise networks are complex and growing more so as digital businesses incorporate partner networks, such as cloud networks, into the networking fabric supporting Zero Trust. Networks are tying network technologies, architectures, and processes to real opportunities to increase revenue, create exceptional customer experiences, and make employees productive. The integration of AI into IT operations (ITOps) is becoming essential for managing and optimizing modern networks to deliver on business goals. AIOps (AI for IT operations) provides real-time contextualization and insights across the IT estate, which is vital to ensure network infrastructure is functioning optimally. This webinar explores the critical role of AIOps insights in enhancing networking capabilities, enabling autonomous networks, and revolutionizing networks as business assets.Key takeaways: Discover how AIOps insights can help indicate where networking professionals can optimize network performance, automate routine tasks, and ensure seamless connectivity across complex network environments.Learn how AIOps can highlight areas for the creation of self-managing, self-healing networks that can adapt to changing conditions and demands with minimum human intervention.Explore how AIOps can help predict and resolve network issues before they impact users, ensuring high availability and reliability of network services.Gain insights into how AI embeds Zero Trust into the network by detecting and mitigating threats in real-time, protecting against cyberattacks, and ensuring compliance with industry standards, all prior to reaching MDR and SOC.Understand how AIOps can optimize network components and subsystems to deliver on business goals and strategy.Target audience level: beginner and intermediate
Manufacturing leaders anticipate a transition from mass production to mass customization. While there is growing interest in and a clear role for mass customization, it isn’t always the best way to deliver profitable and competitive customer service.Key takeaways: Learn about the necessary investments in application portfolios, partners, and new working practices to support the transition from volume to variety.Understand how to evaluate the feasibility of shifting from high-volume, low-variety mass production to manufacturing smaller batches with order-specific features.Target audience level: intermediate
In this webinar, we share insights from The Forrester Wave™: Task-Centric Automation Software, Q4 2024. While feature differentiation in this mature market has become more and more difficult for vendors, new differentiators have found their way into many products: agentic AI and process orchestration. We explain what this means for users and how they should go about embracing these differentiators.Key takeaways: Learn how the task-centric automation software market has evolved. Understand how to use these capabilities to drive value.Target audience level: all levels
In today’s fast-paced digital landscape, the integration of artificial intelligence (AI) into IT operations (ITOps) is revolutionizing the way organizations manage and optimize their technology infrastructure. The product of that is AIOps (AI for IT operations) and its adoption is growing rapidly in enterprises across the globe and in all industries. This webinar delves into the transformative power of AIOps, highlighting its critical role in enhancing efficiency, reducing downtime, and driving innovation.Key takeaways: Discover how AI can predict and resolve IT issues before they impact business operations, ensuring seamless continuity and minimizing disruptions.Learn how AI algorithms analyze vast amounts of data to provide actionable insights, enabling IT teams to make informed decisions quickly and accurately.Explore the benefits of automating routine tasks with AI, freeing up IT personnel to focus on strategic initiatives and innovation.Understand how AIOps can scale with your business needs, providing the flexibility to adapt to changing demands and technological advancements.Gain insights into how AI enhances security measures and ensures compliance with industry standards, protecting your organization from evolving cyber threats.Target audience level: beginner and intermediate
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
Cross-channel marketing hubs (CCMHs) are the nerve center of the B2C marketing technology (martech) ecosystem. CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.An effective CCMH solution can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for channel-agnostic moments-based marketing that engages your customers with compelling, contextually relevant experiences.Key takeaways:Understand the current CCMH landscape.Learn about different CCMH solutions.Discover which CCMH solutions are right for you.Hear best practices from leading firms.Target audience level: all levels