Matthew Selheimer,

Matthew Selheimer

VP, Research Director

As a vice president and research director, Matthew leads Forrester’s research service for B2B marketing executives (CMOs/heads of marketing, brand and communications leaders, and partner ecosystem marketing leaders). His team’s research agenda focuses on envisioning and executing a long-term marketing strategy that drives customer and partner value through eight priority research areas: marketing strategy; planning and investments; brand experience and corporate communications; integrated campaigns; demonstrating marketing’s value; creating a high-performing organization and operating model; modernizing partner ecosystem marketing strategy; and elevating partner demand, engagement, and enablement.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
April 24th, 2025 3:00 PM - 4:00 PM Webinar

Leading Through Volatility: B2B Marketing, Sales, And Product Expert Panel

Changing business buyer behavior is making traditional go-to-market processes obsolete and turbulent global markets, geopolitical and social upheaval, and technology disruption are upending carefully crafted strategies, budgets, and priorities. It’s critical for B2B leaders to go beyond reactivity to prioritize stable market segments, reduce operational costs, and continuously monitor buyer and customer behaviors. While some lessons from the COVID-19 pandemic may be of use, every crisis has its own context. Today’s conditions represent a poly-crisis that also requires proactive scenario and contingency planning, a new pace for decision-making, and compliance vigilance. Take these actions and you won’t just overcome the chaos – you'll thrive within it. Key takeaways: Learn how to ruthlessly prioritize target market segments.Identify ways to cut duplicative technologies and nonstrategic operational costs.Understand why continuous customer insights strengthen resilience.Leverage scenario planning to keep one step ahead.Change the pace of decision-making and delegate more to frontline leaders.Keep data compliance requirements front and center Target audience level: beginner and intermediate