Recent Research
In 2026, brands face fragmented trust as consumers embrace genAI and VPNs, while enterprises invest in deepfake detection and privacy tech.
This report reveals Forrester’s 2026 predictions for B2B marketing, sales, and product teams — AI and market volatility will shape the coming year.
B2B companies that adopt AI technologies in marketing grow revenue faster and have stronger ties binding their marketing and IT departments.
The representation and tenure of CMOs and senior marketing executives in the Fortune 500 have declined year over year, driven by business volatility.
Successful brand activation requires a process and specific inputs to develop the right campaigns, programs, and tactics to achieve brand goals.
Brand strategy starts with an assessment of brand health and an understanding of what key audiences know and believe about the brand.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.