Description
Amazon has built the most powerful customer relationship ever, carefully constructing an ecosphere around tens of millions of customers, including your best customers. Executives must learn from and even imitate Amazon where possible.
Key takeaways:
- Learn how Amazon’s ecosphere strategy is much bigger and more far-reaching than Apple’s ecosystem strategy.
- Hear Forrester’s specific calls for what Amazon’s next steps will be and how they will affect you.
- Prepare to build an entangled customer relationship, with and alongside Amazon.
- Stay relevant to the customer with your individualized customer experiences, often with the help of artificial intelligence (AI).
Vendors mentioned: Amazon, Amazon Web Services (AWS), Apple, Google, Persado
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