Amazon Will Own Your Customer In The Future: What You Should Do About It
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
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Amazon has built the most powerful customer relationship ever, carefully constructing an ecosphere around tens of millions of customers, including your best customers. Executives must learn from and even imitate Amazon where possible.
- Learn how Amazon’s ecosphere strategy is much bigger and more far-reaching than Apple’s ecosystem strategy.
- Hear Forrester’s specific calls for what Amazon’s next steps will be and how they will affect you.
- Prepare to build an entangled customer relationship, with and alongside Amazon.
- Stay relevant to the customer with your individualized customer experiences, often with the help of artificial intelligence (AI).
Vendors mentioned: Amazon, Amazon Web Services (AWS), Apple, Google, Persado
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