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Price: $300 (USD)
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In this interactive session, you can submit and upvote questions about measurement solutions and learn more about vendors evaluated in The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022. We also discuss measurement market dynamics, disruptors, and differentiators among the vendors evaluated and other findings from our research.
Key takeaways:
Vendors mentioned: Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Kantar, Marketing Evolution, Neustar, Nielsen, and OptiMine
Target audience level: all levels
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The results of the recent Forrester Wave™ for commerce search and product discovery are in. Join us as we show and discuss a market that is speeding ahead, rapidly evolving how digital merchants present and personalize their products and services.Key takeaways: Learn about the leading vendors in this market.Understand the key differentiators in commerce search and product discovery.Identify the "gotchas" when designing agentic shopping assistants.Target audience level: all levels
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Banks create value by winning customers and then serving them in ways that deepen the relationship and drive retention. Forrester’s new Total Experience Score reveals that US banks’ brand promises aren’t resonating and CX has declined. What’s going wrong, and which banks are getting it right?Key takeaways: Get an overview of Forrester’s US banking Total Experience Score, which measures how well a brand’s promise resonates with both customers and noncustomers ֫— via Forrester’s Brand Experience Index (BX Index™) — and how customers feel about their actual interactions with the brand — through Forrester’s Customer Experience Index (CX Index™).Learn which US direct and multichannel banks are providing the best brand and customer experience and earning the most trust.Discover the keys to total experience leadership for US banks to win over prospects and to better serve and retain existing customers.Target audience level: all levels