Save or Share this Report

For CMOs

WEBINAR: Build A Strong Brand: From Salience To Resonance And Beyond

March 23, 2017

Primary author headshot


In this webinar, we traverse four milestones on the journey to building a strong brand (both B2B and B2C). But we do not stop there — we close the loop by discussing the art and science of measurement to make sure we can assess and track the brand equity we build.

Key takeaways:

  • Assess the maturity of a brand’s development and identify soft spots.
  • Understand the role emotions play in building a brand.
  • Identify ways to measure and track brand equity.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.