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For CMOs

WEBINAR: Build A Strong Brand: From Salience To Resonance And Beyond

March 23, 2017

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Description

In this webinar, we traverse four milestones on the journey to building a strong brand (both B2B and B2C). But we do not stop there — we close the loop by discussing the art and science of measurement to make sure we can assess and track the brand equity we build.

Key takeaways:

  • Assess the maturity of a brand’s development and identify soft spots.
  • Understand the role emotions play in building a brand.
  • Identify ways to measure and track brand equity.

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Price: $ 300.00(USD)

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