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Creepy marketing, creepy apps, and creepy experiences can lead to a creepy brand. That's bad. Companies that continuously ratchet up personalized, contextualized services will succeed. But it can backfire if your customers feel that you have crossed the creepiness line. Question: How can you deliver intensely digital personalized experiences to your customers without creeping them out? Answer: Learn about Forrester's Digital Creepiness Scale and best practices to design digital experiences that don't cross the creepiness line. Forrester Principal Analyst Mike Gualtieri shows you how.
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Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information about their personal lives companies collect and use. Creepy
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