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Digital Creepiness: How Not To Spook Your Customers

July 10, 2014

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Creepy marketing, creepy apps, and creepy experiences can lead to a creepy brand. That's bad. Companies that continuously ratchet up personalized, contextualized services will succeed. But it can backfire if your customers feel that you have crossed the creepiness line. Question: How can you deliver intensely digital personalized experiences to your customers without creeping them out? Answer: Learn about Forrester's Digital Creepiness Scale and best practices to design digital experiences that don't cross the creepiness line. Forrester Principal Analyst Mike Gualtieri shows you how.


  • Forrester's Digital Creepiness Scale
  • Everyone Rates Differently On The Creepiness Scale
  • Six Steps To Get Close Without Getting Creepy

Key takeaways:

  • Understand the definition of digital creepiness.
  • Design more personal digital experiences without crossing the creepiness line.
  • Learn six best practices.

Vendors mentioned: Google

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