
B2B advertising strategies with a solid foundation in campaign planning and five key strategy components will have the best chance of achieving success.
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In this webinar, we explain how B2B buyers are spending their media time and how they think and act in response to advertising. We also present five key components of successful B2B paid media execution for B2B companies and business units over the next three to five years.
Key takeaways:
Target audience level: intermediate and advanced
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