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The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and defamatory content. Whitney Gibson, one of the country’s foremost e-control attorneys, joins Forrester VP and Principal Analyst Sucharita Kodali to discuss the best practices of brands that have successfully fought against these challenges and developed e-control guidelines in their organizations.
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Brands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets customers anywhere in the world find unauthorized goods more easil
Forrester Decisions helps you shorten the distance between bold vision and superior impact. Forrester’s digital platform for clients helps leaders and their teams uncover valuable insights from Forrester’s published research, analyst experts, and live and on-demand events.Join this webinar to learn how to leverage the Forrester digital platform to:Understand what’s included in your subscriptionOrient yourself to Forrester’s role-based research to address initiatives related to your functionSee our most popular research and research related to our biggest calls in the marketplaceUse our powerful keyword search to find relevant research Follow analysts and topics and ensure you’re alerted when relevant research publishesKey takeaways:Discover the range of resources offered via Forrester.com Learn key tips and tactics for optimizing your Forrester.com experienceSee common use cases for using Forrester.com All Forrester clients are welcome to attend this webinar; however, it will focus on features available to Forrester Decisions clients.
Join us for an insightful panel discussion with CMOs from B2B companies as we explore the rising threat of deepfakes and their potential impact on a company’s brand and reputation. With 68% of marketing leaders concerned about the impersonation of company staff/executives and false public statements, it’s crucial to understand the potential scenarios that can threaten an organization and how to prepare to respond effectively. This webinar provides valuable insights into how CMOs plan to prepare for and safeguard against deepfake incidents.Key takeaways: Understand the implications of deepfakes on brand integrity and executive reputation.Gain insights from marketing leaders on real-world experiences and strategies. Explore the considerations for an effective incident response plan.Target audience level: all levels
Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2024, to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Marketing Agencies.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
This webinar explores findings from the recent Forrester Wave on customer feedback management (CFM) solutions. Join us to learn about key providers, major trends, and advice for buyers. Bring your questions!Key takeaways:Understand the CFM market.Learn how reference customers are using their CFM solutions and what they love — or don’t — about the offering.Identify the key vendors you should consider based on this research.Target audience level: all levels
This webinar was originally scheduled for October 30th, 2024.A decade ago, the banking industry had high hopes for digital transformation, expecting it to revolutionize the way banks operate. Unfortunately, many banks failed to prioritize customer obsession and transform their business models, resulting in transactional-focused organizations that leave customers feeling that their financial needs are not understood or cared for. This disconnect hampers trust, resulting in financial, competitive, and reputational impacts.To meet the needs of future consumers, banks must embrace an invisible, connected, insights-driven, and purposeful approach. This means using technology to anticipate customer needs and deliver proactive, relevant services, connecting with partners and ecosystems to deliver financial outcomes, leveraging data and insights to create value, and aligning with customer values in a purposeful way.Key takeaways: Hear Forrester’s view on the future of banking and what it will look like by 2030.Understand how to prepare your firm for the future of banking and what it will take to succeed.Learn how leading banks are adjusting strategies, embracing innovation, rethinking business models, and deepening their understanding of their customers to chart their future paths.Target audience level: all levels
