Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Select The Right Marketing Measurement Vendor Using The Forrester Wave™

January 29, 2020

Description

Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven planning. The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020 helps marketers select the best vendors whose capabilities best match their needs and marketing goals. This webinar discusses our recent Forrester Wave evaluation of the top vendors in the marketing measurement space and how they stack up against one another to help you make an informed decision.

Key takeaways:

  • Learn how data-driven marketing has propelled the adoption of unified measurement.
  • Understand how measurement vendors have developed solutions to support person-centric marketing strategies.
  • See how the foundational measurement capabilities of the past have commoditized.

Target audience level: intermediate and advanced

Vendors mentioned: Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing Evolution, Merkle, Neustar, and Nielsen.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.