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The B2B Marketer's Guide To Making The Most Of The Forrester Wave™

May 21, 2020


Congratulations! You just completed participating in a Forrester Wave, and its publication is imminent. Now what?

Analyst technology evaluations can be lengthy and intense. Regardless of whether your firm ends up in a leadership position or not, there are key opportunities to message, promote, drive demand, and close business with this third-party content that marketers overlook or inadequately plan to address.

Join Forrester vice presidents and principal analysts Laura Ramos and Lori Wizdo as they share their perspectives on best practices for getting the most return out of the time, money, and effort B2B marketers invest in analyst evaluation activities.

Key takeaways:

  • Understand the Forrester technology evaluation portfolio and where the Forrester Wave fits in.
  • Explore the best ways to leverage analyst evaluation assets in your marketing and sales activity across the customer lifecycle.
  • Learn how to turn non-leadership positions into effective conversations with your “right” target audience about what really differentiates your approach.

Target audience level: beginner

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