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WEBINAR: The Brands' Guide To In-Housing Media: Cultural Readiness And A Long-Term Vision Are Required For Success

December 18, 2020

Description

As big brands make the headlines with their in-housing efforts, marketing professionals are asking themselves, "Should we move media in-house?" Our answer: Fortune favors the brave. Only those marketing leaders prepared to change their culture, operations, and partner relationships should take the daunting leap of in-housing media. But that doesn’t mean there isn't room to evolve your media practice! Learn what the options are and how to develop a roadmap to rolling out the right media management model for your firm, the steps you should take, and resources you'll need.

Key takeaways:

  • Learn why some brands create strategic advantage by insourcing portions of their paid media operation.
  • Evaluate your current capabilities in four key areas — strategy, data, technology, and execution — to assess the best fit model for you.
  • Plan the rollout of your desired media operation in stages to build thoughtfully and sustainably across your business.

Target audience level: all levels

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