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For Customer Insights Professionals

WEBINAR: Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights

Tuesday, May 21, 2019, 11:00 AM-11:40 AM Eastern time

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Description

Firms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with accountability for taking actions that improve business outcomes. Use the goal-KPI-action-data (GKAD) framework to align across the gap and drive more actions and value from data.

Key takeaways:

  • The GKAD framework is a four-step, repeatable process data-to-insights pros use to align with stakeholders and, together, select the KPIs that matter most and decide how to measure them.
  • Data-to-insights pros plus stakeholders in any line of work can use GKAD together: analytics, digital intelligence, marketing, market research, competitive intelligence, customer insights, data, technology.

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