Emily Pfeiffer

Principal Analyst

Emily serves digital business leaders in her comprehensive coverage of commerce technology, including order management systems (OMS), B2C commerce solutions, drop shipping, and promotions.

Emily conducts the Forrester Wave™ evaluations for B2C commerce and OMS. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech, she works with brands and retailers to guide their future fit strategies for platform and partner selection and management. Emily also advises commerce tech vendors on their go-to-market strategies.

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Demystifying The Technical Functions Of Point-Of-Service (POS) Solutions

Outside your subscription

Model Overview Report

Demystifying The Technical Functions Of Point-Of-Service (POS) Solutions

December 6th, 2024

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6 min read

This report applies Forrester’s Function-First Buying Framework to point-of-service commerce technology.

Lauren Cevallos

Emily Pfeiffer

Outside your subscription

Trends Report

Digital Business Market Insights, 2024

December 5th, 2024

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6 min read

We provide insights on the digital business platforms that companies are purchasing, as well as the needs they would like these technologies to meet.

Emily Pfeiffer

Brian Mukasa

The State Of Generative AI In POS Solutions, 2024

Outside your subscription

Trends Report

The State Of Generative AI In POS Solutions, 2024

November 15th, 2024

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6 min read

This report summarizes the most common use cases from our review of 18 point-of-service (POS) vendors’ genAI plans.

Lauren Cevallos

Emily Pfeiffer

Companies Are Focused On Fine-Tuning Their Current Customer-Facing Solutions

Outside your subscription

Data Snapshot

Companies Are Focused On Fine-Tuning Their Current Customer-Facing Solutions

November 1st, 2024

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1 min read

Companies are more interested in upping the functionalities of their current customer-facing ecosystem than changing their current vendor setup.

Emily Pfeiffer

, Tyler Castro

Digital Business Leaders Do Not Have A Uniform View Of Technology

Outside your subscription

Data Snapshot

Digital Business Leaders Do Not Have A Uniform View Of Technology

October 31st, 2024

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1 min read

Fully 70% of global digital business strategy decision-makers believe their technical and business leaders engage together to proactively address change management.

Emily Pfeiffer

, Tyler Castro

Digital Businesses Are Using Packaged Solutions Within Their Ecosystem

Outside your subscription

Data Snapshot

Digital Businesses Are Using Packaged Solutions Within Their Ecosystem

October 31st, 2024

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1 min read

Approximately one-third of global digital business strategy decision-makers already use at least one of the primary tech categories that make up commerce technology.

Emily Pfeiffer

, Tyler Castro

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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Emily Pfeiffer

Principal Analyst

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