Emily Pfeiffer

Principal Analyst

Emily serves digital business leaders in her comprehensive coverage of commerce technology, including order management systems (OMS), B2C commerce solutions, drop shipping, and promotions.

Emily conducts the Forrester Wave™ evaluations for B2C commerce and OMS. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech, she works with brands and retailers to guide their future fit strategies for platform and partner selection and management. Emily also advises commerce tech vendors on their go-to-market strategies.

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Recent Research

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Lessons Learned From The Forrester Wave™: Order Management Systems, Q1 2025

Outside your subscription

Best Practice Report

Lessons Learned From The Forrester Wave™: Order Management Systems, Q1 2025

April 28th, 2025

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6 min read

This report features customer lessons learned from “The Forrester Wave™: Order Management Systems, Q1 2025,” including customer satisfaction and genAI use cases.

Emily Pfeiffer

The Commerce Search Solutions Landscape, Q2 2025

Outside your subscription

Landscape Report

The Commerce Search Solutions Landscape, Q2 2025

April 16th, 2025

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9 min read

Digital business leaders can use this report to understand the value they can expect from a commerce search solution and to explore potential partners.

Emily Pfeiffer

GenAI Forever Changes All Forms Of Search

Outside your subscription

Best Practice Report

GenAI Forever Changes All Forms Of Search

March 24th, 2025

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7 min read

This report explores how search experiences are evolving and what chief marketing, digital, and technology officers should do next.

Outside your subscription

Case Study

Dual-OMS Strategy Pays Off When The Secondary OMS Improves Revenue

February 14th, 2025

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19 min read

Forrester’s TEI methodology determined when a dual-OMS strategy results in positive ROI for digital businesses.

Emily Pfeiffer

, Veronica Iles

How Generative AI Is Changing The Game In Commerce Search Solutions

Outside your subscription

Vision Report

How Generative AI Is Changing The Game In Commerce Search Solutions

January 23rd, 2025

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10 min read

This report summarizes the findings, key trends, and most common use cases from our review of 21 commerce search vendors’ genAI plans.

Emily Pfeiffer

The Forrester Wave™: Order Management Systems, Q1 2025

Outside your subscription

Wave Report

The Forrester Wave™: Order Management Systems, Q1 2025

January 21st, 2025

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14 min read

In our evaluation of order management system (OMS) providers, we researched, analyzed, and scored the most significant ones.

Emily Pfeiffer

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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Emily Pfeiffer

Principal Analyst

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