ON-DEMAND Webinar

B2B Marketing And Sales Rally Around The Customer: Predictions For 2023

Original Broadcast Date:Nov 9th, 2022
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Ross GraberVP, Principal Analyst
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Laura RamosVice President, Principal Analyst
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Katie LinfordPrincipal Analyst
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Kathy ContrerasVP, Principal Analyst
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Steven CaseyVP, Research Director
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Rani SalehiPrincipal Analyst
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Description

In this webinar and interactive discussion, we provide an overview of Forrester’s five predictions for B2B marketing and sales in 2023. Forrester analysts share the predictions, reveal to you the inside track on what’s driving them, and offer practical guidance for what you can do to get ahead of the challenges that 2023 is bound to throw your way.

Key takeaways:

  • Learn how to design and run your innovation practice.
  • Learn how B2B marketing and sales will refocus to fully embrace the customer.
  • Find out what your organization must do to turn the disruptions of 2023 into opportunity.

Target audience level: all levels

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