ON-DEMAND Webinar

Generative AI Modernizes Marketing

Original Broadcast Date:Oct 3rd, 2024
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Aaron KatzVice President, Research Director
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Katie LinfordPrincipal Analyst
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Jay PattisallVP, Principal Analyst
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Become a client today for these benefits:

  • Stay ahead of changing market and customer dynamics with the latest insights.
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Description

Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.


Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.

Key takeaways:

  • Identify the trends in AI that will impact marketing and customer engagement functions. 
  • Understand how marketers are using genAI today.
  • Explore what the future of marketing and customer engagement looks like as genAI develops. 
Target audience level: all levels

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