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Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.
Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.
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Generative AI boosts productivity, time to market, and innovation for B2B marketers to drive company growth and customer experience.
Understand the pros and cons of generative AI in media and advertising and how to responsibly incorporate this tech in your marketing processes.
AI will replace 7.5% of US agency jobs by 2030, producing uneven effects. Creative problem-solving skill sets will grow as process-driven tasks wane.
Generative AI will accelerate intelligent creativity, but marketers must ready their organizations to meet legal, ethical, and cultural challenges.
Marketing executives can use Forrester’s GenAI Marketing Adoption Framework to move from pilot projects to adopting genAI across the organization.
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.In the realm of generative AI (genAI), where machines possess the ability to create and mimic human-like content, the need for robust security measures is paramount. This panel discussion delves into the challenges and strategies involved in securing genAI systems to prevent misuse and malicious intent. On the other hand, genAI can play a role in helping security officials in their workplace. Webinar panelists discuss the various ways genAI will help security officials in their difficult task of keep systems secure.Key takeaways:Understand the security risk that genAI poses to organizations.Explore the strategies enterprises have implemented to secure their genAI systems.Learn how to leverage genAI to help keep other systems secure.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Discover the core ingredients of successful AI architecture in this engaging panel discussion. Our panel of experts dive into the intricacies of AI architecture, focusing on AI workloads and infrastructure encompassing clouds, chips, and models, as well as the right mix for different use cases and for seamless and efficient AI operations.Key takeaways:Explore the different components of AI architectures.Understand how these components work together in different types of workloads to deliver efficient AI.Determine how you can adjust your organization’s architecture to better build for AI.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.AI can turn voice of the customer (VOC) and customer experience (CX) pros into instant citizen data scientists. It can supercharge VOC/CX analytics with capabilities to mine not only topics from open-ended survey questions, contact center conversations, emails, and other channels, but also complex natural language concepts such as sentiment, empathy, emotion, effort, and intent. AI can also help you make sense of the uncovered data and analyze it for trends, patterns, anomalies, root causes, and more. Join Colleen Fazio and Boris Evelson to learn about AI, including genAI, offerings from the leading VOC/CX analytics vendors and about best practices to leverage these capabilities to improve CX.Key takeaways:Learn how VOC and CX programs can leverage AI.Understand best practices to follow when leveraging AI for these programs.Discover which vendors have notable AI-infused VOC/CX capabilities.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Forrester coined the TuringBots term years ago to discuss code automation by bot. Generative AI (genAI) has brought us to the TuringBot moment! GenAI has the potential to transform software development like no other use case by impacting the full software development lifecycle (SDLC). From code development, to testing and operations, to documentation, the impacts are immense, and our panelists discuss the myriad ways in which enterprises are using genAI for software development.Key takeaways:Understand what TuringBots are.Learn how genAI is accelerating the use of TuringBots.Determine potential ways genAI will be used in the software lifecycle development process.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Embark on a journey through the data renaissance fueled by AI in this captivating panel discussion. As organizations increasingly harness the power of AI, they are also unlocking the potential of their vast data reserves, revolutionizing the way data is collected, analyzed, and utilized. Our panelists discuss how AI technologies, such as machine learning and natural language processing, enable organizations to extract insights from structured and unstructured data sources.Key takeaways:Learn how AI can change the way data is collected, analyzed, and utilized.Understand how machine learning and natural language processing allow enterprises to extract insights from structured and unstructured data.Explore how AI will augment traditional data management tools and processes.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.The panelists discuss how to align AI initiatives with business objectives, foster a culture of innovation, and ensure organizational readiness for AI adoption. They also address the challenges and opportunities in scaling AI solutions, integrating AI into existing workflows, and managing change within the enterprise. Using real-world practical examples, the panelists provide guidance on selecting the right use case, the right AI technologies, partnering with external vendors, and measuring the impact of AI initiatives.Key takeaways:Understand the importance of aligning AI initiatives with business objectives.Learn how to assess use cases for readiness and prioritization for your organization.Explore how enterprises have selected, implemented, and measured AI use cases.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Without a doubt, 2023 will go down as the year of AI, as we saw generative AI’s (genAI’s) consumerization. Announcements rolled out about mergers, acquisitions, wild company valuations, and oversized VC and internal investments. Enterprise data and technology teams felt the pressure top down (from boards and executives) and bottom up (from employees using freely available AI) to develop a strategy and start building. In this session, we revisit our AI predictions and see where enterprises have made progress and where the hype didn't match reality.Key takeaways:Explore what Forrester analysts thought would be the biggest change in the AI space for 2024.Learn where we hit the mark and where we were off.Understand where enterprises have made the most progress in genAI.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.One of the first areas where generative AI (genAI) had a meaningful impact was in customer service, with chatbots enabling more self-service and generative tools which then provided better summarization and next steps for call center agents. However, genAI is starting to impact many other job categories, changing our expectations around employee productivity and what our teams can do with AI-enabled tools. Join this session to hear how work is changing and if AI is really coming for people's jobs.Key takeaways:Learn how genAI is impacting the Future of Work.Understand how genAI is changing expectations around employee productivity.See which genAI trends are expected to affect what types and numbers of jobs.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.The opacity of many AI methods is a major barrier to using AI in many enterprise applications, where regulatory and compliance rules often require that model outputs are traceable. However, there are a variety of emerging approaches and tools that can provide explainability for AI models. Join this session to hear how to leverage these approaches and tools in your organization.Key takeaways:Understand how explainability removes the opacity of AI methods.Learn what types of emerging approaches and tools can provide explainability for AI models.Determine which approaches would work best in your organization.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Artificial Intelligence is just a boatload of potential without a strategy to make it a valuable contributor to business outcomes. Looking at AI through the lens of high-performance IT (HPIT) gives technology leaders a pragmatic framework to plan, execute, and communicate an AI strategy with direct business payoff. Enable success, cocreate value, amplify impact, and transform business with AI.Key takeaways:Sample the impact of AI on business growth, productivity, and execution.See how HPIT guides your AI investments and strategy for impact.Plot your first steps with a genAI strategic plan.Target audience level:all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Emerging AI technologies let you design experiences that are more conversational, adaptive, and creative, which makes machines and their software feel more humanlike to users. Of these three new capabilities, creativity — enabled by generative AI — is the most powerful and surprising and requires a new mindset for effective human-machine collaboration. Join this session to hear how genAI is making software more creative and how enterprises are using it to design experiences.Key takeaways:Learn how creative AI technologies are changing the way humans and machines collaborate.Understand how genAI is making software more creative.Explore how enterprises are leveraging genAI to design new experiences.Target audience level:all levels
Harness the advantages of AI with help from thiswebinar seriesfeaturing the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.As AI continues to advance at an unprecedented pace, the ethical and regulatory implications surrounding its applications is top of mind. While regulators are trying to keep pace with innovations, enterprises must play offense and defense with existing regulations to continue to develop their AI competencies. In this session, Forrester analysts discuss the emerging diaspora of regulations globally — and particularly the role that litigation will play when regulations are missing!Key takeaways:Explore the regulatory landscape under which AI advancements are taking place in the US, Europe, and across the world.Understand how enterprises use existing regulations to develop their AI competencies while balancing the potential for emerging regulations.Learn how litigation will play an important role until regulations have been rolled out.Target audience level:all levels
