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How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)

October 23, 2020


Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces around the world. Forrester’s analysts present a series of overviews, panels, and discussions with insights and strategies for brands looking to gain digital market share in a shifting commerce landscape. This webinar is day two of Forrester’s two-day September 2020 Brand Event. In this webinar, learn from:

  • “Syndicated Product Content Management,” Rob Gonzalez (Salsify) and Emily Pfeiffer (Forrester) [2:34 to 20:44]
  • “Personalization For Brands And Manufacturers,” Brendan Witcher (Forrester) [20:45 to 43:23]
  • “The Importance Of E-Control,” Whitney Gibson (Vorys eControl) [44:14 to 1:03:55]
  • “Blockchain And Product Authentication,” Martha Bennett and George Lawrie (Forrester) [1:03:57 to 1:23:14]
  • “Other Unique Challenges For B2B Companies,” Allen Bonde (Forrester) [1:24:16 to 1:42:35]
  • “Endless Aisle, Drop-Ship, And Pricing Considerations,” Emily Pfeiffer (Forrester) [1:42:36 to 2:00:44]

Vendors mentioned: Vorys eControl and Salsify.

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