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Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces around the world. Forrester’s analysts present a series of overviews, panels, and discussions with insights and strategies for brands looking to gain digital market share in a shifting commerce landscape. This webinar is day two of Forrester’s two-day September 2020 Brand Event. In this webinar, learn from:
Vendors mentioned: Vorys eControl and Salsify.
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This report explores the future of buying and what B2C firms must do to be successful in the next 10 years.
Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester’s Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success.
This compilation of Forrester’s key research supports brand manufacturers with their digital commerce strategies.
Brands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets customers anywhere in the world find unauthorized goods more easil
Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals are presenting a brand and its products accurately, compreh
Consumer-facing brands need a direct-to-consumer (DTC) digital presence. But when it comes to digital DTC revenue, their opportunities aren’t equal.
In 2024, organizations are dealing with the dual challenge of keeping up with generative AI (genAI) advances and navigating financial pressures. While digital experiences are changing and becoming more humanlike due to significant improvements in genAI and human/machine interaction, financial pressures lead organizations to often act in haste and put the quality of experiences at risk. Join us to hear a panel discussion on the most critical trends affecting digital customer experience (CX) and design this year.Key takeaways:Gain an understanding of the four trends affecting digital CX and design in 2024.Hear Forrester analysts’ take on how to navigate these trends and what actions to take.Target audience level: all levels
Today’s organizations are creating more content than ever before, requiring strong management and experience delivery across digital channels. The introduction of new technology capabilities in AI, data, and cloud-based infrastructure are also impacting these technology categories. The result is that web content management software — CMS, DAM, and PIM — is now poised to grow faster than the overall software market. Join us for an in-depth look at the data behind this research, as well as our forecasts through 2028.Key takeaways: Hear our guidance on overall trends impacting the web content management software market.Understand Forrester’s forecast for the total addressable market of web content management software (including individual category-level growth forecasts).Understand the revenue drivers, cost drivers, and geographical growth areas for the technology categories.Target audience level: intermediate
Forrester predicts that the next decade of payments innovation belongs to B2B. Business clients are increasing demand for better payments experiences and operations. Fintechs are emerging fast to satisfy the increasing needs and disrupting the market. These companies are playing a game of competition, collaboration, and, sometimes, acquisition in the B2B payments and cross-border payments space.Key takeaways:Learn the top trends shaping B2B payments and cross-border payments marketUnderstand the key technology innovations in this space, such as advanced AI and digital currenciesKnow the leading B2B payments and cross-border payments fintechs and technology companies in the marketTarget audience level: intermediate
In recent years, mainstream financial institutions like BNY Mellon, DBS Bank, and Fidelity have entered the digital asset space to serve retail and institutional clients, driving demand for secure asset custody. However, this is still a nascent industry, and financial institutions must carefully navigate many technical and procedural challenges.Key takeaways:Understand the key tech supporting digital asset custody.Learn the core capabilities of representative digital asset custody providers.Learn early good practices for integrating digital asset custody solutions.Target audience level: intermediate
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
The growth in digital payments and the market pressures on merchants to be adaptive means that payment capabilities and the tools, teams, and partners that power them have been thrust into the spotlight and under the microscope. Yet this mature — but still dynamic — market is full of highly commoditized feature sets and virtually identical marketing and product messaging.In the Forrester Wave evaluation of merchant payment providers, we evaluated the 12 most significant providers in the marketplace.Key takeaways:See how each provider measures up.Learn what reference customers love about their providers and what they don’t.Understand the key factors to selecting the right payments provider for your business.Target audience level: all levels
