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2025 will bring a renewed focus on strategy, deepened partnerships between business and IT, a pivot back to predictive AI, and new technologies and architectures as enterprises govern data and AI together.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for artificial intelligence.
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Successful ROI-generating AI demands strategic finesse, partnerships, and a data-first mindset.
Accelerate innovation with deeper insights about why quantum security is important, when it will likely pay off, and how others are using it. Learn the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Quantum security can potentially protect sensitive information and secure communications against quantum attacks over a long-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn about the threats posed by quantum computing to current cryptography.Understand the development of quantum-safe encryption methods.Explore research and advancements.Target audience level: all levels
Forrester’s data and research consistently show how companies that focus resources and strategy on delivering value to customers outperform their competitors on several business measures. Ensuring that B2B customers receive the best postsale experience requires proactive engagement through customer success and customer marketing, as well as personalized and effective reactive engagement whenever they encounter a problem or need support. However, once OpenAI released GPT-4, everything everyone thought they knew about great customer service strategy and execution got turned on its head. Customer service and support teams have the most to gain — or change — through the use of generative, predictive, and agentic AI.Please join Laura Ramos, VP and principal analyst at Forrester, as she explores the latest trends impacting B2B customer service and how generative, predictive, and agentic AI stand to redefine the purpose, role, and results of teams that support B2B customers postsale.Key takeaways: Learn what’s unique about B2B customer service and the changing opportunities that Forrester sees for clients in this space.Discover the top challenges that B2B customers face when delivering effective, differentiating support that truly impacts the customer’s experience.Explore how AI will help solve those challenges while also permanently changing the role and scope of customer service for companies that sell highly considered products and services.Target audience level: intermediate
As 2026 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join analysts Ross Graber, Vicki Brown, Laura Cross, Brett Kahnke and Anthony McPartlin as they discuss what the coming year will hold for B2B businesses. They'll highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions, as well as answer questions about what making these changes will mean for your organization.Key takeaways: Learn how marketing and sales are allocating their budgets today - and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.Target audience level: all levels
The world woke up to a new tremor: DeepSeek’s partially open-source model, DeepThink (R1), by a company in China. With benchmarks comparable to other state-of-the-art models, reasoning explained by default, and low-cost development (less than US$6 million), it serves as another wake-up call. It opens the door to more disruption as smaller footprint models can run without the need for specialized hardware, accelerating edge computing use cases like autonomous vehicles and industrial automation. But risks abound in the form of data collection, storage, and release to regulatory authorities. The promise lies in model creation opportunities for many more startups and enterprises.Key takeaways: Learn what DeepSeek’s new model, DeepThink (R1), can do.Learn about its impact on the AI model market and on your enterprise AI ambitions.Discover which use cases are most impacted by this release. Understand the risks involved and how to navigate them.Target audience level: all levels
This webinar was originally scheduled for September 19th, 2024.Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.In the realm of generative AI (genAI), where machines possess the ability to create and mimic human-like content, the need for robust security measures is paramount. This panel discussion delves into the challenges and strategies involved in securing genAI systems to prevent misuse and malicious intent. On the other hand, genAI can play a role in helping security officials in their workplace. Webinar panelists discuss the various ways genAI will help security officials in their difficult task of keep systems secure.Key takeaways:Understand the security risk that genAI poses to organizations.Explore the strategies enterprises have implemented to secure their genAI systems.Learn how to leverage genAI to help keep other systems secure.Target audience level: all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels