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2025 will bring a renewed focus on strategy, deepened partnerships between business and IT, a pivot back to predictive AI, and new technologies and architectures as enterprises govern data and AI together.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for artificial intelligence.
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Successful ROI-generating AI demands strategic finesse, partnerships, and a data-first mindset.
Join Forrester principal analysts Judy Weader and Arielle Trzcinski to hear about the total experience for US health insurers. This webinar covers the components of the Total Experience Score — Customer Experience Index (CX Index™) and Brand Experience Index (BX Index™) — as well as how trust impacts quality perceptions and loyalty indicators.Key takeaways: Learn about the key ratings of total experience, customer experience, and brand experience.Understand the impact of trust on quality perception and loyalty.Target audience level: all levels
In today’s fast-paced B2B landscape, traditional messaging strategies are falling short. Buyers expect personalized, outcome-driven communication — but many providers still rely on outdated, product-centric approaches. Join us for an insightful webinar where Forrester analysts unveil the B2B Buyer Messaging Cycle, a proven framework to help marketers craft agile, buyer-focused messaging that drives engagement and responds to rapidly changing market dynamics.Key takeaways: Understand core challenges undermining B2B messaging effectiveness.Learn how the Forrester B2B Buyer Messaging Cycle enables agile, buyer-centric communication.Discover how generative AI can accelerate message creation, testing, and refinement. Gain practical tips for iterating and activating messaging that resonates with modern buying groups.Target audience level: beginner
Accelerate innovation with deeper insights about why Agentic AI is important, when it will likely pay off, and how others are using it, featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Agentic AI can potentially enable customer self-service, personalize marketing content creation and distribution, and play a role in physical robotics. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it. Key takeaways: Learn about the capabilities of Agentic AI in various industries.Understand the potential for automation and efficiency gains. Explore successful Agentic AI use cases. Target audience level: all levels
The world woke up to a new tremor: DeepSeek’s partially open-source model, DeepThink (R1), by a company in China. With benchmarks comparable to other state-of-the-art models, reasoning explained by default, and low-cost development (less than US$6 million), it serves as another wake-up call. It opens the door to more disruption as smaller footprint models can run without the need for specialized hardware, accelerating edge computing use cases like autonomous vehicles and industrial automation. But risks abound in the form of data collection, storage, and release to regulatory authorities. The promise lies in model creation opportunities for many more startups and enterprises.Key takeaways: Learn what DeepSeek’s new model, DeepThink (R1), can do.Learn about its impact on the AI model market and on your enterprise AI ambitions.Discover which use cases are most impacted by this release. Understand the risks involved and how to navigate them.Target audience level: all levels
This webinar was originally scheduled for September 19th, 2024.Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.In the realm of generative AI (genAI), where machines possess the ability to create and mimic human-like content, the need for robust security measures is paramount. This panel discussion delves into the challenges and strategies involved in securing genAI systems to prevent misuse and malicious intent. On the other hand, genAI can play a role in helping security officials in their workplace. Webinar panelists discuss the various ways genAI will help security officials in their difficult task of keep systems secure.Key takeaways:Understand the security risk that genAI poses to organizations.Explore the strategies enterprises have implemented to secure their genAI systems.Learn how to leverage genAI to help keep other systems secure.Target audience level: all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels