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Description
Decision makers know they need to be insights-driven to create differentiation and competitive advantage. They know their own internal data isn’t enough. In today's competitive environment, decision makers want to get any insights they can — from any source. Yet as the use of data spreads across companies — from IT to marketing to sales to operations — data teams can't keep up with requests for external data. This webinar provides an overview of Forrester's guidance for improving external data sourcing and scaling to meet the growing demand.
Key takeaways:
- Hear how decision makers identify unique sources of information to give them a competitive advantage.
- Learn about best practices in coordinating and scaling data sourcing across the company.
- Become acquainted with the new role of data hunter, specializing in discovering new alternative data sources.
- Understand the new data landscape including new data types and data sources.
Vendors mentioned: Alation, Dawex, dmi.io, Enova, ESRI, Experian, FactSet, First Data, Flagstar Bank, Fulton, Kork, LastMinute.com, OpenDataSoft, Orb Intelligence, PitchBook, PromptCloud, S&P, Shop Direct, and Wyndham.
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