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It’s the middle of the decade, and chief marketing officers (CMOs) find themselves in the middle of a dilemma. The CMO role has yet to fully emerge from its historical communications, promotion, and lead management functions. But, the pressures on organizations to become customer-centric have never been greater, creating an unprecedented need to understand customers much better than before.
Forrester believes that in 2015, CMOs will have to take on a more significant role on the executive team and collaborate with chief information officers (CIOs) more fully. In this webinar, you'll learn the seven essential moves you need to make to elevate your role and ensure your company is prepared to win, serve, and retain customers in 2015.
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