Ross Graber,

Ross Graber

VP, Principal Analyst

Ross is passionate about helping B2B marketing organizations create meaningful systems of measurement that accurately reflect marketing’s contribution to the business. As a researcher and thought leader, Ross focuses on developing and operationalizing the approaches leading organizations use to demonstrate accountability, understand results, and make improvements. His research has spanned the marketing operations discipline and includes data, process, people, and technology.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
September 10th, 2025 3:00 PM - 4:00 PM Webinar

2026 Budget Planning For B2B Sales, Marketing, And Revenue Operations Leaders

As 2026 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join analysts Ross Graber, Vicki Brown, Laura Cross, Brett Kahnke and Anthony McPartlin as they discuss what the coming year will hold for B2B businesses. They'll highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions, as well as answer questions about what making these changes will mean for your organization.Key takeaways: Learn how marketing and sales are allocating their budgets today - and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.Target audience level: all levels
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