Zhi-Ying is a principal analyst in Forrester’s digital business and strategy practice. She leads the digital measurement research stream globally at Forrester, helping clients build effective measurement frameworks to demonstrate digital’s impact on broader organizational objectives (revenue, cost, operations, and customer experience). She also works closely with financial services firms, advising business and technology leaders on business model reinvention and value creation through research and consulting engagements. Zhi-Ying is based in Sydney, having previously worked in Forrester’s Singapore office.

Zhi-Ying has spoken at various global industry events including Money20/20, Finovate, and American Banker, and is commonly cited by the Wall Street Journal, the Australian Financial Review, Finextra, and ZDNet.