Zhi-Ying Barry

Senior Analyst

Zhi-Ying is a senior analyst in Forrester’s financial services practice. She leads the lending research stream globally at Forrester, focusing on how lenders are transforming the ways that they market, originate, underwrite, and service loans to better acquire, serve, and retain customers. Her area of coverage includes digital transformation, digital innovation, and fintech, and she advises business and technology leaders on business model reinvention and value creation through research and consulting engagements. Zhi-Ying is based in Sydney, having previously worked in Forrester’s Singapore office.
Zhi-Ying has spoken at various global industry events including Money20/20, Finovate, and American Banker, and is commonly cited by the Wall Street Journal, the Australian Financial Review, Finextra, and ZDNet.

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